booklet toino.jpg
toino logo.jpg
toino abel insta.jpg
toino vogue.jpg

Toino Abel
Brand Identity

The Portuguese brand Toino Abel was launched in 2010, reviving the production of hand-crafted reed baskets, a traditional heritage craft. I was involved from the start, creating and shaping the brand’s visual identity and storytelling.

Role: Creative Direction, CI, Logo Design, Webdesign, Storytelling
Photography: Filipa Alves